Loyalty & Membership
Loyalty and membership cards are powerful tools for building stronger customer relationships, encouraging repeat purchases and rewarding brand engagement. Certus works with brands to design and produce complete loyalty card solutions that stand alone or compliment digital programmes.
Why physical cards work
20%
higher engagement is delivered by hybrid loyalty programmes compared to single-channel schemes
40%
of loyalty members use physical cards, either exclusively or alongside digital options.
20%
of UK adults are not comfortable using apps, making inclusivity critical for retention.
50%
of loyalty apps become inactive after 90 days, showing the importance of physical cards
Cards that reward custom
Loyalty and membership programmes play a central role in how brands attract, retain and reward customers, with over 90% of UK consumers belonging to at least one scheme.
While digital apps continue to grow, physical cards continue to play an important role, providing a tangible prompt to join, use and remember a programme. They can standalone or work alongside digital platforms to improve sign-up, reinforcing engagement and ensuring participation across a wide range of customer age groups.
At Certus, we design and deliver loyalty and membership card solutions that fit your audience and objectives, from straightforward physical schemes to hybrid programmes, supported by secure personalisation and fulfilment.
Why choose Certus Card Group?
With over 46 years of experience supporting brands across multiple sectors, Certus understands what it takes to build successful loyalty and membership card programmes.
Our team works closely with you to develop solutions that are secure, scalable and tailored to your programme — from card production and secure personalisation through to packaging, fulfilment and distribution.
We produce durable loyalty and membership cards designed for regular use across retail, leisure and membership programmes. Available in multiple formats and supported by secure personalisation, our cards are built to integrate seamlessly with your systems while delivering a consistent brand experience for your customers.
Multiple formats. Cards can be produced in a range of formats including standard cards and key fobs, giving customers convenient ways to carry and use their membership or loyalty credentials.
Programme flexibility. Multiple card designs can be introduced within a single programme, supporting tiered memberships, campaign variations or branded collections.
Secure personalisation Cards support variable data including barcodes, QR codes, magnetic stripes and other technologies required to power loyalty and membership programmes.
Sustainable materials. Where plastic cards are required, we offer Eco PVC and recycled PVC options, providing durable multi-use cards with a lower environmental impact.
Loyalty and membership programmes often operate across multiple channels. Certus produces a range of carriers designed to support both retail environments and direct-to-customer delivery.
From wallets and hanging carriers that create visible in-store join points, to personalised letters and envelopes for fulfilment programmes, our carrier solutions help brands introduce customers to loyalty schemes and deliver cards securely.
In-store join solutions Wallets, hanging carriers and other formats create clear in-store touchpoints that encourage customers to join loyalty programmes without relying on staff prompts.
Direct-to-customer delivery We produce personalised letters, promotional inserts and envelopes designed for secure and professional card fulfilment directly to customers.
Large branding area Carriers provide generous print space for promotional messaging, programme details, vouchers or additional marketing content.
Premium print quality Enhance carrier presentation with specialist finishes including foil, spot UV and other techniques that elevate brand perception.
We work with brands to develop bespoke presentation and display solutions that encourage customers to join loyalty and membership programmes directly in-store.
Even when loyalty programmes are primarily digital, physical prompts in retail environments can significantly increase awareness and drive sign-ups at the point of sale. Our team designs solutions that clearly communicate programme benefits and make joining simple for customers.
BoxClever Retail Display
BoxClever is our compact, retail-ready display solution designed to support in-store loyalty programme promotion and sign-up. The self-contained display box can hold loyalty cards, membership packs or sign-up materials, with an integrated fold-over flap for quick setup and immediate shelf placement.
A raised back panel provides clear branding space to promote programme benefits and encourage customers to join. Available using FSC®-certified and other controlled materials, creating a trusted and widely recyclable solution. BoxClever is ideal for retail environments where space, speed and visibility are key to driving sign-ups.
Loyalty and membership programmes often generate ongoing customer enquiries — from card activation questions to delivery updates and replacement requests. Ostium is our secure online portal designed to give customer service teams instant visibility and control over their card programmes.
Through a simple self-service interface, teams can quickly access card records, track fulfilment and manage card production, helping resolve customer queries faster and keep programmes running smoothly.
24/7 Portal Access Access your card programmes anytime, even outside of customer service hours.
Instant Card Lookup Quickly search card records to help customer service teams resolve customer queries in real time.
Mail Tracking Visibility Track direct-to-customer mailings and see exactly where cards are in production, despatch or delivery.
Production Control Stop card production or request card reissues quickly when changes or issues arise.
Stock Management Store card stock at Certus and request stock to be dispatched to your sites whenever required.
Multi-channel delivery
Successful loyalty and membership programmes make it easy for customers to join and receive their cards through multiple channels. Whether customers sign up in-store, online or through promotional campaigns, programmes need flexible fulfilment and distribution options.
Certus provides a range of fulfilment and delivery services designed to support loyalty programmes as they grow across retail, digital and direct-to-customer channels.
Direct to your business
We deliver loyalty and membership cards directly to your offices, warehouses or retail locations, ready for in-store sign-ups, promotional activity or distribution to customers.
Direct to your customers
We can fulfil single or bulk membership packs and ship them directly to customers who join online or through promotional campaigns.
Express Print
Short run orders
For orders of 5,000 cards or fewer, our Plastic Card Hub provides a simple online way to order eco-PVC and recycled PVC loyalty or membership cards. Ideal for pilot programmes, small schemes or one-off campaigns, with the same quality and reliability as our core manufacturing service.
From concept to customer
Whether you’re launching a new loyalty or membership programme or enhancing an existing one, our team provides complete support from concept to delivery. Our end-to-end service ensures every element of your programme is designed, produced and managed with precision.
Our wrap around service includes:
Book your free consultation
Build a loyalty or membership programme that’s secure, scalable and designed to grow with your customers.
Tell us about your requirements and one of our team will help you create the right solution.