Gift cards
Designed to drive revenue
Gift cards remain one of the most effective ways for brands to drive revenue, attract new customers and increase repeat purchases. At Certus, we design and produce complete gift card programmes tailored to your brand and your distribution strategy.
From premium paperboard cards to fully integrated packaging and display solutions, we work with you to create gift card programmes that perform in-store, online and through third-party retail channels.
Why gift cards work
81%
of retailers view gift cards as a strategic revenue tool, not a secondary product.
68%
of consumers spend more than the card’s face value when redeeming a gift card
49%
of gift cards are purchased in-store, driving footfall with the presence of physical cards
50%
of consumers redeem their gift card within one month of receipt.
Cards that drive revenue
The UK gift card market is worth £8.71 billion and continues to grow year on year, reinforcing gift cards as one of the most resilient and effective revenue tools available to brands today.
From retail and hospitality to leisure and corporate incentives, gift cards deliver immediate value for businesses. Whether sold in-store, online or issued as part of a promotion, they generate upfront revenue, drive footfall and increase overall spend.
At Certus, we design, manufacture and fulfil gift card programmes at scale, bringing together cards, carriers, secure packaging and distribution into one end-to-end solution.
Why choose Certus Card Group?
With over 46 years of experience supporting brands, Certus understands what it takes to build successful gift card programmes.
Our team works closely with you to develop solutions that are secure, scalable and tailored to your distribution strategy, from card production and packaging through to retail display and fulfilment.
We produce high-quality paperboard gift cards designed for single-use activation. Our cards are durable, secure and engineered to deliver a premium brand experience. Multiple design options allow you to create seasonal campaigns or branded collections, while our range of finishing techniques, including specialist coatings and premium finishes, ensures your cards stand out on shelf.
Flexible design. Multiple card designs allow brands to support campaigns, seasonal gifting and promotional activity across the year.
Premium finish. All of our gift cards support a range of finishing options from matt and silk to Spot UV and Foil for a premium look.
Sustainable materials All our gift cards can be printed on FSC®-certified and other controlled materials, creating a trusted and widely recyclable solution.
Secure by design. Security features can be incorporated to help protect card details and safeguard your gift card programme in retail environments.
Gift cards often require different packaging formats depending on where and how they are sold. Certus produces a wide range of card carriers to support retail, online and corporate distribution.
From wallets designed for corporate gifting to hanging carriers for third-party retail displays, we create packaging that works across every channel including in-store fixtures, hanging displays, checkout placements and direct fulfilment.
Many brands choose a mix of carrier formats to maximise visibility and accessibility across all sales outlets.
Sustainable materials Produced using paperboard materials and water-based adhesives, creating a widely recyclable carrier solution that supports more sustainable gift card programmes.
Retail-ready functionality Carriers can be securely personalised with variable data and designed for ease of use at the till, with options including barcode apertures, folded formats and other features that support smooth checkout processing.
Strong brand presence Large printable areas provide space for impactful branding, messaging and campaign graphics that help gift cards stand out at the point of sale.
Premium finishes Enhance your carrier presentation with specialist finishes including foil stamping, spot UV and other techniques that create a premium look and feel.
We work with brands to develop bespoke presentation and display solutions that maximise visibility and drive sales in retail environments.
From countertop units to larger retail displays, our team can design and produce solutions that showcase your gift card programme while integrating seamlessly with your store layout or third-party retail environments.
BoxClever retail display
Box Clever is our compact, retail-ready display solution designed for simple and effective gift card merchandising. The self-contained display box is pre-filled with cards and features an integrated fold-over flap for quick setup and immediate shelf placement.
With a raised back panel for branding and produced using FSC®/PEFC-certified paperboard, Box Clever is ideal for retail environments where space, speed and simplicity matter.
Introducing
PaperBurstTech®
Our award-winning tamper-evident carrier technology sets a new standard in gift card protection. By sealing card details beneath a tear-open paper layer, Paperburst Tech helps brands safeguard card programmes and maintain customer confidence at the point of sale.
Multi-channel delivery
Successful gift card programmes make it easy for customers to purchase and send cards wherever they are. Whether bought in-store, through a retailer partner, or online and delivered directly to the recipient, today’s programmes need to support both physical and digital purchasing journeys.
Certus provides a range of fulfilment and distribution services designed to support these multi-channel programmes.
Direct to your business
We bundle and deliver gift cards directly to your offices, warehouses, or retail stores, ready for distribution or display.
Direct to your customers
We can fulfil single or bulk orders and ship them direct to your customers who has purchase online or to your corporate customers for reward incentives.
Direct to the recipient
We can fulfil and add a personalised message to individual gift card orders and ship them directly to the end recipient on behalf of your customers.
Through distribution partners
We supply gift cards to major distribution partners who place them into retail networks and store displays, helping your programme reach a wider audience.
From concept to customer
Whether you’re launching a new programme or enhancing an existing one, our team provides complete support from concept to delivery. Our end-to-end service ensures every element of your gift card programme is designed, produced and managed with precision.
Our wrap around service includes:
Unlock additional revenue
Gift cards are often purchased alongside greeting cards, yet the two are rarely considered together.
By pairing gift cards with custom greeting cards, brands can increase average transaction value and create a more considered gifting experience. Whether sold in-store or online and delivered to the recipient, a combined solution allows you to capture additional revenue through the sale of a greetings card.
At Certus, we design and manufacture gift cards and greeting cards as a single, joined-up solution. It’s a simple way to enhance your gift card programme and unlock incremental sales.
Book your free consultation
Build a gift card programme that’s secure, scalable and designed to perform across every retail channel. Tell us about your requirements and one of our team will help you create the right solution.